Native Ads
Digital marketers and publishers are placing renewed importance on the consumer experience. They understand that traditional advertising methods such as display / banners can interrupt the reader’s natural flow.
Native advertising is a web advertising method that integrates content into a publisher’s site, matching the form and function, enhancing the user’s experience and ultimately increasing engagement. For more information, read our guide to ‘what is native advertising‘.
People See Them
25% more consumers were measured to look at in-feed, native ad placements more than standard banners.
Viewed as Editorial
Consumers looked at native ads 2% more than editorial content and spent the same number of seconds viewing.
Mobile Branding
97% of mobile media buyers report that native ads were very or somewhat effective at achieving branding goals.
Purchase Drivers
Native ads registered 18% higher lift in purchase intent than banner ads.